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Guest Lecture on “Value Capture”

In the series of guest lectures for PGDM, one more guest lecture in Marketing was conducted for the first year PGDM students on December 17, 2013 on topic – “Value Capture” at IMS, Ghaziabad. The session was conducted by Dr. Sanjeev Mittal, Senior Professor – GGSIP University, Delhi. Dr. Urvashi Makkar, Director, IMS Ghaziabad greeted and introduced the guest speaker. Dr. Sanjeev Mittal explained the concepts of pricing to the students in a very innovative manner and emphasized on the practical application of the concepts. The students were really overwhelmed by the inputs given by Dr. Mittal on such a vast and significant topic.

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